Today’s packaging is more than protection - it’s a gateway to digital engagement, compliance, and traceability. Loftware’s Connected Packaging enables brands to turn every product into an intelligent touchpoint, driving consumer interaction and unlocking real-time data across the supply chain.
As the industry transitions to GS1 Digital Link and 2D barcode standards, Connected Packaging ensures you stay ahead of global requirements
Deliver personalized digital experiences with every scan - tailored to the user’s device, location, and language. Unlock storytelling, promotions, sustainability data, and more at the point of interaction
Decouple digital experiences from static printed codes. Instantly update destinations, campaigns, and content without costly reprints or production delays
Connect directly with your existing workflows and enterprise systems via APIs, enabling scalable, cross-team management of packaging intelligence
Modificate facilmente e immediatamente i dati "dietro" il codice QR per mantenere sempre aggiornati i codici QR stampati
Broken-link alerts and back-up destinations ensure your codes can live forever
Secondo Sunrise 2027, i codici QR sostituiranno i tradizionali codici a barre UPC entro il 2027. Denominato GS1 Digital Link, consente ai marchi di condividere quantità illimitate di informazioni e dati con i consumatori e i partner della catena di approvvigionamento.
Integrato direttamente con i flussi di lavoro e le fonti di dati della catena di approvvigionamento e dell'imballaggio, il codice QR BL.INK e la gestione dei collegamenti brevi semplificano la conformità.
GS1 Digital Link compliance
Scalable identifier management
Dynamic digital experiences
Analytics and insights
API & system integrations
Deliver structured product data that works across consumers, retailers, regulators, and supply chain partners.
Dynamic QR codes and GS1 Digital Link-enabled identifiers provide permanent, changeable connections that adapt as your product content evolves. Enterprise-grade governance ensures brand integrity and compliance at scale.
