October 5, 2026Blog

Why customer trust drives industry recognition

Michael Ward
Chief Customer Officer

Customer feedback offers one of the clearest measures of whether we're helping organizations navigate labeling complexity, meet compliance requirements, and keep global operations running smoothly. That is why we are proud to share that Loftware Cloud has once again been named a Leader in the G2 Fall 2026 Grid Report: in Label Printing and Barcode category. This marks the fourth consecutive season of recognition in this category, along with strong positions in Mid-Market, Momentum, and SAP Store reports. 
 
This time, we also earned a new award that stands out for us: Best Relationship.

 

More than a badge

 

Unlike vanity rankings or marketing claims, G2 awards are based on verified customer feedback. Every recognition reflects real-world experiences using Loftware Cloud to manage labeling, meet compliance requirements, and keep supply chain operations moving worldwide. 
 
The Best Relationship badge highlights qualities like ease of doing business, the quality of support, and whether customers would recommend us to others. To us, that means more than feature comparisons or product scores. It shows the trust and collaboration that our customers experience when they work with Loftware. 
 
One reviewer captured this experience in a way that reflects what matters most to us:

I like Loftware Cloud's intuitive design and the reliable support that helps us whenever we run into trouble. It's thanks to close cooperation with the Loftware team that we were able to make a smooth integration between our OT automation and their Loftware Cloud services. The software is easy to navigate and handles countless printing jobs for us every day. Loftware Cloud provides us with a reliable printing solution that lets us print and label various products in our factory line. When IKEA desires a change in the label, it's easy to update our database and push through the change without any stops to the production. Additionally, Loftware Support made the initial setup very easy, helping us with any issues we faced.

Read the full review

 

For us, that is partnership in action. Helping customers adapt quickly and keep operations running without disruption. 

 

Why it matters

 

Continued recognition throughout the year also tells a bigger story than a single badge. It shows that our customers continue to find value with Loftware Cloud as they navigate change within their industries. 
 
Today’s supply chains are under pressure from geopolitical tensions, trade disruptions, evolving regulations, and customer demands. Product identification has never been more critical. As organizations navigate these challenges, even small labeling errors or compliance gaps can create costly unknowns that impact operations, increase risk and the bottom line. 
 
Loftware Cloud helps organizations manage that complexity by providing one secure, cloud-based platform for labeling across enterprise systems, geographies, and partners. It enables global consistency without slowing businesses down, which is why customers choose Loftware...and why we keep listening and growing alongside them. 

 

A thank you to our customers 


None of this would be possible without the organizations that trust us and share feedback to help us grow. Every review and comment offers insight that shapes how we innovate, how we refine the experience, and how we deliver impact for your business.  
 
To everyone who took time to share your perspective: thank you. These recognitions belong to you as much as to us because they reflect the trust, partnership, and collaboration we have built together.

 

Looking ahead 


Recognition is never the finish line. It motivates us to do more because customer expectations keep evolving and so must we.  
 
That is why we continue to invest in:

  • Expanded connections with SAP, Oracle, ERP, MES, and WMS systems
  • Stronger compliance and security for regulated industries
  • Simpler, faster user experiences
  • Continued innovation that helps customers connect labeling with AI-enabled operations and intelligent supply chain systems

 

Our commitment is clear:  


We help to manage the complexity of global labeling, make the connections that keep your operations agile, and help you skip the worries around compliance and scalability. 

 

With Loftware, It’s all right there™. 

 

See why customers continue to recognize Loftware Cloud as a Leader and Best Relationship solution on G2 →

Explore our customer testimonials