Consumer Packaged Goods (CPG)

    Smarter labeling and connected supply chains to power visibility, efficiency, and profitability across the CPG lifecycle – from product concept to consumer

    500.000

    Prints over 500K accurate labels per month

    60%

    Reduces artwork approval times by 60%

    We saw an immediate improvement in speed-to-market by being able to move product more quickly through our facilities.

    Robert Ball, Program Delivery Manager at Neiman Marcus

    Smarter labeling for a connected supply chain

    CPG manufacturers like Coca-Cola, Nestlé, and BarkBox support 22 million jobs and contribute $2.5 trillion to GDP, yet they face rising costs, labor shortages, counterfeiting, and shifting consumer demands.

     

    To stay competitive, businesses are turning to agile, cloud-based labeling solutions that integrate with ERP, CRM, WMS, and PLM systems to automate the supply chain with real-time visibility and control. Loftware supports this transformation with GS1 Digital Link-enabled dynamic QR codes, GS1-compliant resolvers, and short URLs - ensuring accurate product identification, real-time tracking, and stronger consumer engagement across the product lifecycle.

    Eliminate i processi manuali

    Semplificate la produzione ed eliminate i colli di bottiglia, velocizzando l'etichettatura e riducendo gli errori

    Centralizzate il controllo per operazioni senza interruzioni

    Standardize and centralize labeling for better visibility to meet corporate standards and support ongoing business growth - whether through new facilities, regional expansion, or M&A

    Ensure brand consistency and protection

    Secure GS1 Digital Link-compliant labeling with serialization and tamper-evident features to ensure product compliance, authenticity, and improve traceability to avoid recalls and fines

    Accelerate time to market

    Enhanced traceability and compliance streamline new product development, increasing speed to market

    Potenziate partner e fornitori

    Provide controlled access to labeling and artwork to improve collaboration and eliminate relabeling, saving millions in inventory costs

    Offrite trasparenza attraverso un imballaggio intelligente

    Manage short links and QR codes to share dynamic content - such as sourcing, allergens, or sustainability data - while creating mobile-first consumer experiences

    I nostri prodotti

    La scelta giusta
    per la vostra azienda

    etichettaturaLoftware Cloud Enterprise

    Gestite e scalate le vostre operazioni di etichettatura con Loftware Cloud, la piattaforma di etichettatura cloud leader del settore. Centralizzate la gestione delle etichette, migliorate la collaborazione e garantite la conformità in tutte le catene di approvvigionamento globali.

    Scoprite l'etichettatura aziendale
    Gestione della graficaLoftware Smartflow

    Semplificate la gestione della grafica degli imballaggi con flussi di lavoro automatizzati, approvazioni integrate e collaborazione in tempo reale. Accelerate i tempi di commercializzazione e garantite la conformità alle normative con Loftware Smartflow.

    Guardate Smartflow in azione
    Imballaggio connessoSoluzioni BL.INK

    Ovunque entriate in contatto con i clienti, BL. INK vi aiuta a fornire il collegamento perfetto per un'esperienza eccezionale e offre il percorso più rapido per GS1 Digital Link e passaporti dei prodotti.

    Codici QR più intelligenti con BL. INK Enterprise

    Powering the future of a faster, safer, more connected supply chain

    Important CPG industry standards & regulations

    GS1 Standards & GS1 Digital Link

    GS1 standards ensure global traceability via barcodes and GTINs. By 2027, GS1 Digital Link QR codes will replace UPCs, enabling brands to share rich data with consumers and partners.

    Fair Packaging and Labeling Act (FPLA)

    Overseen by the FDA and the Federal Trade Commission (FTC), this law requires consumer goods to include accurate product identity, net contents, and manufacturer or distributor information on the label to prevent deceptive practices.

    Environmental and Sustainability Compliance

    Increasingly, CPG companies must adhere to regulations on carbon emissions, packaging waste reduction, and ethical sourcing.

    Federal Hazardous Substances Act (FHSA)

    Precautionary labeling for hazardous household substances.

    Risorse aggiuntive